Doing Business in the United States

The US is the world’s largest economy with 300 million citizens and a GDP of $13 trillion.  The US is also one of the world’s richest markets with GDP per head of $44,000 and an average household income of almost $50,000.  Little wonder that every world-class company has direct sales and sourcing channels into the US market.

Because the American economy is so large, competitive and complex, it is often overwhelming for foreign businesses wanting to enter the US market, buy directly from a US supplier, or acquire a US company.  In fact, the US is made up of hundreds of different regional, industrial and demographic markets.  Many of these market niches are bigger than the entire economy of some countries – in 2009, the US market for paper products ($158.6B) was larger than the GDP of New Zealand ($138.0B). 

Despite its complexity, the US is very open to foreign imports, investment and business deals all kinds.  The US is the world’s largest importer, purchasing $2.2 trillion of goods and services from abroad every year.  The legal and regulatory environment is transparent and foreign companies have equal status with US companies under the law.  US businesspeople usually take a “business-first” approach - personal relationships don't play as strong a role in US business dealings as they do in many other countries.  These factors combine to make the US one of the most attractive business destinations for foreign companies.

CBM can help you make sense of the US market.  We help you identify the right customer, supplier or acquisition target to meet your goals.  We walk you through the process each step of the way.  We help you with introductions, explanation of local customs, and advice on the local market.  CBM is there to maximize the success of your cross-border business.