Cross Border Management's managing director, CT Johnson, is Australia's most experienced and authoritative expert on helping Australian businesses enter the China market.
In general, CBM does three things for its clients:
China market entry strategy. CBM works with clients to come up with a strategy to go after the Chinese market. For instance, we helped on of Australia's leading retailers develop a strategy to go after the Chinese tourist shopper market.
Sales training. CBM teaches Aussie sales people how to sell to and close Chinese buyers.
Negotiation support. When Aussie companies enter into a transaction with a Chinese counterparty (investor, customer, partner) they often need help to get what they want out of the deal. CBM coaches them, and negotiates on their behalf, as necessary.
For those who see the huge potential of selling into the China market but don't know where to start, China Business School is the program for you.
China Business School gives you a step-by-step process for selling into the Chinese market that's perfect for your business - even if that Chinese markets is here in Australia! It's six months of immersion that will teach you how to sell 10X more goods, services and IP to China than you ever thought possible. There are two tracks - one for property professionals and one for small- and medium-sized businesses selling products and services.
The program focuses on five key skills; (1) identifying your Chinese market niche; (2) creating an offering that sells to the Chinese; (3) marketing to your niche; (4) selling and delivering to the Chinese; and (5) how to deal with basic support issues, like getting paid.